Promotion and Education
Program Overview
As a Farm Bureau member there are unlimited opportunities to share your experience on and off the farm, in your community and with consumers. If you are enthusiastic about sharing more about agriculture, the Promotion & Education program is for you!
Together, we:
- Promote the awareness and understanding of agriculture;
- Empower grassroots members with effective tools for engagement; and
- Provide training opportunities to equip volunteers to confidently connect with consumers and effectively convey the significance of agriculture.
Promotion and Education brought me an opportunity to continue to share my passion for agriculture and to inform, inspire and collaborate with others. It offers members a home after aging out of YF&R, no matter gender or age, to tell the story of agriculture.
Target Training
Target Training is a premier consumer engagement training for Farm Bureau members from any state who are passionate about sharing agriculture with the general public. This event occurs every other year (even years) and focuses on inspiring and equipping participants to successfully convey the significance of agriculture and bridge the gap between field and fork.
Amplify Agriculture Series
Hosted quarterly throughout the year, online Amplify Agriculture episodes connect Farm Bureau members with experts who share valuable insights and empower viewers to elevate the story of agriculture to all those who depend on food, fiber and fuel. The episodes also spotlight tools, resources, ideas and opportunities for engaging with consumers. #AmplifyAg
View the February 22nd episode of the Amplify Agriculture Series: Keeping Food on the Shelves: The Critical Relationship between Producers, Consumers and Retail, featuring Featuring Andy Harig, Vice President of Tax, Trade, Sustainability, and Policy Development for FMI – the Food Industry Association
View the November 16th episode of the Amplify Agriculture Series: Perception or Reality? Exploring the Consumers Perspective on Animal Agriculture, featuring Hannah Thompson-Weeman, CEO of the Animal Agriculture Alliance
View the August 10th episode of the Amplify Agriculture Series featuring speakers Kirk Bachmann, Campus President & Provost, and Stephanie Michalak, Chef Instructor of Culinary Arts, from Auguste Escoffier School of Culinary Arts
Initiatives
The Program & Education Committee, appointed by the AFBF president, hosts a variety of initiatives and trainings, open to any Farm Bureau member.
Digital Toolbox: Agricultural Resources
Sign on to Farm Bureau University to find the P&E Digital Toolbox of activities and resources to help Farm Bureau members share with the public about where their food comes from. Tools such as the digital Sustainability Breakout Box activity, recordings of the Amplify Agriculture Webinar Series, activity planning guides, and more can be found here.
Communicate, Collaborate and Influence Workshops
During the American Farm Bureau Convention, the AFBF P&E Committee offers any Farm Bureau member the chance to participate in an action-oriented consumer engagement program, including training sessions and interactive workshops, to better equip volunteers with the knowledge and skills to confidently and effectively share about agriculture.
Target Training
Target Training is a premier consumer engagement training for Farm Bureau members from any state who are passionate about sharing the story of agriculture. This event is hosted by the AFBF P&E Committee and occurs every other year (even years) at various locations across the country. Each Target Training focuses on inspiring and equipping farmers and ranchers to successfully convey the significance of agriculture and bridge the gap between field and fork.
FUSION Conference
Promotion & Education volunteers join Young Farmers & Ranchers and Women’s Leadership programs in planning and implementing the FUSION conference every other year (odd years). FUSION is an opportunity to connect, learn and develop as leaders in Farm Bureau. During this conference, we hope to inspire the grassroots agricultural community all across the U.S. to engage as members and leaders within Farm Bureau so that together we can influence a stronger and more sustainable future for our industry.
For More Information
Contact committee@fb.org
