Delaware Farm Bureau Highlights #WhyFarmBureau on Facebook, Instagram

Delaware Farm Bureau’s #WhyFarm Bureau social media campaign, launched in summer 2024, highlights the many benefits of being a Farm Bureau member – for long-time and new farmers alike, as well those involved in agriculture-related professions and consumers.

The organization is particularly keen on engaging with the next generation of farmers, who may not have been raised with Farm Bureau like many of their parents and grandparents. Meeting these potential new members where they’re at, which is social media for many, Delaware Farm Bureau is focusing on Instagram and Facebook, creating on-trend Reels (short videos that play on the two platforms) in which members highlight the various aspects of Farm Bureau’s mission and how that personally resonates with them and meets their needs.

Through the #WhyFarm Bureau campaign videos and graphics, Delaware Farm Bureau also seeks to connect with their “Professionally Engaged” members and attract several more. The Professionally Engaged membership is for people employed in the agricultural sector, such as crop insurance agents.

The campaign also broadens the potential membership base by demonstrating how individuals not involved in agriculture can join Farm Bureau and support their local farmers.

New Horizon Award

The #WhyFarmBureau social media campaign garnered Delaware Farm Bureau a 2024 New Horizon Award from the American Farm Bureau Federation. The award, which honors state Farm Bureaus with the most innovative new programs, is presented annually at the AFBF Convention.