Montana Farm Bureau Encourages Potential Members to ‘Join the Herd’

Looking to boost not only membership but also county Farm Bureau participation in the organization’s annual month-long membership drive, Montana Farm Bureau provided counties with swag to make outreach more fun and engaging.

Montana’s May Membership Month promotional materials, which county Farm Bureaus could select from the Membership Month Menu, included “Join the Herd,” “Tag, You’re It” and “We’d G’Love You to Join” postcards members were encouraged to share with friends, family and neighbors along with matching Montana Farm Bureau-branded squishy stress-relief cows, key chain ear tags and cotton roping gloves. The postcards featured the Montana Farm Bureau vision statement and a QR code for the organization’s membership page.

Members gave away the items to potential recruits at picnics, Young Farmer and Rancher dances and town hall meetings. Some members even went door-to-door.

Montana Farm Bureau’s effort upped county Farm Bureaus’ involvement in recruiting new members during Membership Month – and brought in 17 new members.

New Horizon Award

The Membership Month materials garnered Montana Farm Bureau a 2025 New Horizon Award from the American Farm Bureau Federation. The award, which honors state Farm Bureaus with the most innovative new programs, is presented annually at the AFBF Convention.