H-E-B COO and Arizona Produce Farmer on Importance of Consumer Engagement

In agriculture, we talk about the disconnect between consumers and the farm. Most consumers are further removed from how their food is produced than generations before. Martin Otto, Chief Operating Officer of H-E-B and Arizona vegetable grower John Boelts join American Farm Bureau's Vice President of Communications Terri Moore to talk about the opportunity to share our story and connect with people outside our fencerows live from Farm Bureau’s Annual Convention.