Eric Boles to Keynote Closing Session at 2025 American Farm Bureau Convention

Eric Boles, a global expert in talent development, change management and cultural transformation, will address attendees as closing general session keynote speaker during the 2025 American Farm Bureau Convention on Monday, Jan. 27. Boles is founder and CEO of The Game Changers Inc., a leadership training and development company headquartered in Lakewood, Washington. Boles is a thought leader in business strategies, providing in-depth coaching and consulting to help organizational leaders increase productivity and attain peak performance from teams they lead, in addition to authoring “Moving to Great…Unleashing Your Best in Life and Work.”

Prior to becoming a sought-after speaker and consultant, Boles learned principles of peak performance, team dynamics and leadership from his experience as a wide receiver with the National Football League’s Green Bay Packers and New York Jets.

“In sports and agriculture, working as a team and continually driving forward are important, which is why Eric’s message is such a good fit for our convention attendees,” said AFBF President Zippy Duvall. “Again this year, our convention line-up is outstanding. We’ll hear from great speakers and watch exciting competitions, in addition to hosting critical conversations about top priorities for agriculture, including the farm bill.”

Convention Registration

“Step Up, Drive Forward” is the theme of AFBF’s 106th convention, which will be held Jan. 24-29, 2025, in San Antonio, Texas, with Duvall giving his annual address to Farm Bureau members during the opening general session on Sunday morning, Jan. 26.

View the high-level convention agenda here. Convention registration opens Oct. 1. Members may register for the convention and tours through their state Farm Bureau office. Registration is also available through AFBF. The official event hashtag is #AFBF25 and the event website is https://annualconvention.fb.org/.