AFBF Names 11th Ag Innovation Challenge Winner

Wiedmeyer: We provide operational recordkeeping and communication tools for farmers, so we allow them to track anything important to their operation that they can put a QR code on, a sticker, a magnet, a zip-tied PDC Card. Tracking isn't necessarily unique. The thing we've added that's novel for Gripp is the ability for your team to have communications around that thing.

Wiedmeyer: The benefits on the tracking side are there's very little software used to alert folks when to fix something or what the service intervals are, and so the simple part is being able to remind folks of when things need to be maintained or things that need to be fixed, perhaps after the harvest season. They've got a lot of Spanish speakers. A lot of agriculture does, so we automatically translate Spanish to English, back and forth.

Wiedmeyer: The awareness that they've brought to Gripp, I mean, they've introduced us to some wonderful people across ag - farmers, industry experts. Just a ton of confidence in terms of what we're solving exists everywhere in ag. We're so grateful to be part of that program, and Farm Bureau is just bringing it to folks that need this solution in every state, and that makes all the difference for us.